encourage, give an incentive, stimulate the interest, countenance
Узнав э́ти но́вости, он измени́лся в лице́.
He changed his countenance at the news.
Сколько зла таи́тся внутри за краси́вым подо́бием: гадю́ка пря́чется в траве́.
There are as many vipers hiding in the grass as there is evil lying beneath a beautiful countenance.
