freshness russian

• све́жесть

  freshness, coolness, crispness

• прохла́да

  the coolness

  Mild cold pleasant chill freshness moderate or pleasant warmth

• засо́хнуть

  become hard from drying out

  (colloquial and figuratively) lose freshness beauty etc

• засыха́ть

  to become hard from drying out

  (colloquial and figuratively) lose freshness beauty etc

Examples

• Све́жесть на пе́рвом ме́сте.Freshness is our top priority.