конве́рсия

rare #41178

nounfeminineinanimatecountable

1.
conversion, transformation
Банк предложи́л конве́рсию долга в а́кции.
The bank proposed a conversion of the debt into shares.
Used of loans, currencies, debts, chemical processes and (in grammar) word formation.
2.
defence conversion, conversion of military industry to civilian productionmilitary
Конве́рсия оборо́нных заво́дов начала́сь в девяно́стые го́ды.
The conversion of the defence plants began in the nineties.
Common in post-Soviet economic and political usage.

Examples

Маркетологи изучают конверсию рекламы каждый месяц.
Marketers study advertising conversion every month.
Конверсия сайта выросла на десять процентов.
The website's conversion rate increased by ten percent.
После войны началась конверсия военных заводов.
After the war, the conversion of military factories began.

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