long since, since olden times
of yore, from of old, since olden days
in olden times, formerly, in olden days, of old
from olden times
В дре́вности футбо́л был популя́рен и в Гре́ции, и в Ри́ме.
In olden times, football was popular in both Greece and Rome.
Но где снега былы́х времён?
But where are the snows of olden days?